Lights, Camera, Action! TV Center now in HD




Viewers can now enjoy Mississippi State Television Center productions in full high-definition thanks to a new set that takes advantage of the higher resolution video format.

Twenty percent larger than its predecessor, the new set features state-of-the-art, energy-efficient lighting and three high-definition monitors that allow for high-end motion graphics to be presented, explained David Garraway, director of the center, which ranks as the state’s largest higher education video production facility.

“Our clients have many, many different needs, audiences and styles, and we feel that the look of the new set really pushes the TV Center into the 21st century, but also gives our clients a more flexible environment in which they can create productions that suit their needs,” Garraway said.

Mississippi State’s Chief Communications Officer Sid Salter said the new set gives MSU one of the finest on-campus facilities of this nature in the Southeastern Conference.

“As MSU enters a new era of marketing and branding, this facility will enable us to produce high quality videos, live satellite feeds and in-depth university programming,” Salter said. “I’m proud of what this upgrade represents for the future of the University Television Center.”

Among those set to use the facility are the Mississippi State University Extension Service, which films “Farmweek” at the location, and the communication department, which uses it for broadcasting classes. Garraway said the TV Center also offers its broadcast-quality, traditional and new media services for groups both inside and outside the university.

For more information, visit www.utc.msstate.edu or call 662.325.1332.

Story by Sasha Steinberg, Photography by Megan Bean